What is SEO (Search Engine Optimization)? Complete Guide 2019

SEO(Search engine optimization) 

An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user . commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Example of search engines: Google, Bing, Yahoo etc

Keyword: Any query we write for get some result on search engine & it display automatically that query on below is called keyword.

SEO(Search Engine Optimization):

1- ON Page SEO

2- OFF Page SEO

ON Page SEO: on page optimization is a technique of seo in which we done on the pages of the website itself. In ON Page SEO design website SEO Friendly.

Responsive web design

Page layout

Navigation

Articles

Keywords- Research

Article should be optimized

Images should be optimized

OFF Page SEO: OFF Page SEO optimization is technique of SEO in which we covers activity that takes place elsewhere ( link building) outside the website.

In the OFF Page SEO we does not change the website. We change back linking options.

Site Submission of google & Top Search Engine

Sitemap submission Google webmaster

Blog submission , Social Networking,

SMM(Social Media Marketing)

SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.

Search Engine Marketing (SEM)

SEM traffic is considered to be the most important source of Internet traffic because of how targeted and specific it is. When people have a question or a problem, they head to the search engines to find out the answer. So when a searcher clicks on a result and follows it to a specific web page, they are more likely to convert to a high-quality lead.

SEM is the marketing process of getting more visibility in the search engines. You can do this by getting more free traffic – SEO – or paid traffic – paid search advertising.

With paid advertising, you are buying advertising space in the search engines. You pay money to come up under the various search terms associated with your products and services, within your business environment and your industry. You pay for results.

The most well-known advertising for paid search advertising is Google Adwords. With Google Adwords, you can get your ads to appear in the Google search results and pay for clicks you receive while being there. This process is commonly referred to as pay-per-click or PPC advertising.

SMM(Social Media Optimization)

Today’s practical world of internet has made social media optimization the buzz. SMO refers to tactics adopted in order to generate maximum visitors to a website. Various social media platforms are used to promote the business.

Example:  Facebook, Twitter, Linkedin, google plus, reddit etc.